In 2025, the beauty industry continues to flourish with increasing demand for personalized and ethical hair care solutions. Launching your own brand of private label hair products has never been more achievable—thanks to low-MOQ manufacturers, customizable formulas, and the growing consumer preference for niche, value-driven brands.
Whether you’re a salon owner, influencer, or entrepreneur, starting a private label hair care line allows you to create exclusive products under your brand name without the need to manufacture them yourself. In this guide, we’ll walk you through the step-by-step process of starting your own brand of private label hair products in 2025.
Step 1: Define Your Niche and Brand Identity
Before diving into products and packaging, get clear on who you are and who you serve.
Ask Yourself:
- Are you targeting curly-haired consumers? Salon professionals? Clean beauty fans?
- Is your brand identity luxury, eco-conscious, fun and colorful, or clinical?
- What values do you want your brand to reflect? (vegan, cruelty-free, sustainable, etc.)
Example Niches:
- Scalp Care & Detox
- Curly Hair Enhancers
- Men’s Grooming Essentials
- Kids & Baby Hair Care
- Organic Vegan Formulas for Gen Z
💡 Tip: The more focused your niche, the easier your marketing and audience targeting will be.
Step 2: Choose Your Private Label Product Line
Start with a small, curated product line to test your market.
Popular Private Label Hair Product Types:
- Shampoo & Conditioner Sets
- Deep Repair Masks
- Leave-in Conditioners
- Curl Creams & Gels
- Hair Growth Oils
- Scalp Serums
What to Consider:
- Performance and ingredients
- Formula customization options
- Available packaging
- MOQ (Minimum Order Quantity)
📌 Pro Tip: Request product samples and test them personally before committing to a product line.
Step 3: Partner with a Reputable Private Label Manufacturer
Not all manufacturers are created equal. You want a partner who offers transparency, flexibility, and support.
What to Look For:
- GMP, ISO, or Organic certifications
- Clean beauty compliance (sulfate-free, cruelty-free, etc.)
- Low MOQs for new businesses
- Turnkey services (design, labeling, fulfillment)
Recommended Partner:
HODM Cosmetics
HODM specializes in clean, custom-formulated hair care for private label brands. They offer:
- Free sampling
- Low MOQs (from 500 units)
- Fast production
- Full branding & packaging services
Step 4: Design Your Branding & Packaging
This is where your vision becomes real.
Key Elements to Prepare:
- Brand name and logo
- Label design (font, color palette, ingredient highlights)
- Packaging selection (bottle shape, pump, cap, material)
Design Tools:
- Canva (easy drag-and-drop design)
- Adobe Illustrator (for pro-level design)
- Or request in-house design from your manufacturer
🔍 Don’t forget: Your packaging must meet legal labeling requirements for your target market (INCI, weight, origin).
Step 5: Get Samples and Finalize Your Product
Request samples from your private label partner:
- Test texture, scent, and performance
- Confirm your custom formula (if any)
- Review print proofs for labels
Once approved, submit your final PO (Purchase Order) and production begins. Turnaround times typically range from 3 to 6 weeks.
Step 6: Set Up Your Online Store & Sales Channels
Now it’s time to get your products in front of customers.
Sell Through:
- Shopify or WooCommerce store
- Amazon or Walmart Marketplace
- TikTok Shop or Instagram Shopping
- Salons, spas, and physical retailers
Assets You’ll Need:
- Product photos and lifestyle images
- SEO-optimized product descriptions
- Testimonials or influencer reviews
- Email list or ad campaign (Google/Facebook/TikTok)
Step 7: Launch & Promote Your Brand
Plan a launch campaign to create buzz and build momentum.
Launch Ideas:
- Collaborate with influencers
- Host a giveaway on Instagram
- Offer a limited-time discount
- Share behind-the-scenes videos on TikTok
Use storytelling to connect with your audience. Share your journey, values, and why you created your brand.
Bonus: Frequently Asked Questions
Q: How much does it cost to start a private label hair care brand?
A: Startups can launch with as little as $1,500–$3,000 depending on order size, customization level, and packaging.
Q: Can I sell private label hair products on Amazon?
A: Yes, as long as your products meet Amazon compliance requirements and labeling laws.
Q: Do I need a special license to sell hair care products?
A: Typically, you don’t need a cosmetic license, but check your local laws. Your manufacturer should follow FDA or EU cosmetic regulations.
Final Thoughts
Launching your own private label hair products brand in 2025 is an exciting opportunity to build something uniquely yours. With the right planning, partners, and passion, your brand can thrive in the growing beauty space.
🚀 Ready to Start? 👉 Get a Free Quote & Sample from HODM Cosmetics
Let your hair care brand shine!
